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FAQ's
WHAT IS 4U PLATFORM?
Think of 4U as a digital marketplace where the currency is engagement. 4U Platform has two components: 4U Connect and 4U Engage.
4U Connect is the collaborative portal that provides the "common app" for investment companies and wealth management firms to upload and share content for marketing review and approval through a single platform interface. Investment companies will no longer have to fill out a different form, and follow a different process, for every wealth management firm or platform provider they submit content to for approval and/or use by advisors.
4U Engage is the secure and customizable dashboard that allows advisors to directly access all approved investment company marketing and product content in one place. Usage analytics are available to further optimize the platform for investment companies and wealth management firms to determine content usage and advisor engagement.
WHY WAS 4U PLATFORM CREATED?
4U’s platform modernizes, scales and streamlines the current partnership model between Investment Companies and Wealth Management Firms, while also mitigating risk, improving workflow and enhancing the user experience.
To Level the Playing Field:
Under the current industry partnership model for content and resources, investment companies are only effectively reaching the top 20% of all advisors. 4U, in essence, acts as a robo-wholesaler by creating scaled distribution where content can get ongoing exposure to ALL advisors 24 hours a day, 365 days a year.
To Redefine Engagement & Exchange:
Whether working one-to-one, one-to-many or many-to-many, 4U enables each company to manage its end of the partnership in its own way, while still benefiting from a common platform of connectivity across all partners, and the delivery of valuable data to them. Partners can capture and aggregate information at both the macro and micro level.
WHO WAS 4U DESIGNED FOR?
4U is the first and only real-time, cross-industry digital partnership platform created by financial industry veterans who understand collaboration challenges from the inside out.
4U was built from the ground up for every professional across the Investment Company and Wealth Management Firm partnership continuum - including marketing and compliance teams, relationship managers, advisors, wholesalers and more!
WHO NEEDS TO BE INVOLVED IN GETTING STARTED?
It’s as simple as executing a 4U Content Sharing Agreement and you'll be on your way!
WHAT TYPES OF CONTENT AND RESOURCES ARE AVAILABLE ON THE PLATFORM?
There is no limitation on the types of content that can be shared including value-add content, seminars, research, fact sheets, client education, webinars, podcasts, videos, product information and more.
Built for scalability and growth, 4U gives every company the ability to tightly manage data and document permissions throughout the lifecycle of every resource.
HOW DOES 4U AFFECT THE WAY INVESTMENT COMPANIES AND WEALTH MANAGEMENT FIRMS BETTER COLLABORATE WITH EACH OTHER?
4U improves collaboration between Investment Companies and Wealth Management Firms by enabling a variety of real-time, intra- and inter-company connectivity options. Whether you’re providing content one-to-one or one-to-many, the platform can flex to meet a variety of partner resource needs.
Marketing submission and review teams no longer have to deal with email overload, one-off forms, phone calls and spreadsheets, eliminating the inefficiencies associated with the current manual process.
HOW DOES THE PLATFORM HELP MITIGATE RISK, IMPROVE WORKFLOW AND ENHANCE USER EXPERIENCE?
Workflow is designed so the control of the record is with one company or the other and it can’t be modified by both sides at the same time; as a WORM compliant platform, the audit trail is such that both firms can use it for their records. Down to the field level, information that is confidential or proprietary is stored with tenant-level encryption keys.
The platform’s end-to-end WORM compliant collaborative workflow does away with email overload, one-off forms, phone calls and spreadsheets - eliminating the risks associated with the current manual process. Single portal access puts approved content, tools and resources at advisors’ fingertips while protecting users from excessive sales calls and emails.
Wealth Management Firms can streamline compliance workflow to improve productivity and record keeping. 4U improves firm and advisor control, productivity and engagement.